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When Tracy Toomer-Couvson was laid off from her position as VP of Operations for the largest fitness franchisee in the United States in 2020, she decided enough was enough. Tracy previously made four successful corporate moves, but her career success came at a cost. With elderly parents at home, Tracy could choose to make another corporate move and disrupt the family again or do something different. She chose the latter and has felt blessed every day since.

Tracy’s priorities include being present as a daughter, girlfriend, sister, friend, and most of all being present for herself. She began thinking about business ownership as a way to feel valued and appreciated while controlling her own time.  In November of 2020, Tracy became the owner of CarePatrol Collin County Central. CarePatrol is the nation's largest and most trusted senior living placement organization, with over 150 Certified Senior Advisors throughout the country. It was founded to take the stress out of finding the best and safest senior care choices for families and their loved ones.

 Tracy admits that owning a business is not all sunshine and roses, especially when you have a pandemic to contend with but feels so much appreciation for the life she's creating for herself and her loved ones through the meaningful work she's doing as a CarePatrol owner. "It's about finding ways to do what I love in service to others. I love supporting families while they are going through an emotional crisis and helping them make some of the biggest decisions in their lives. Being able to answer questions like, where will their loved one be cared for and treated with the utmost respect and dignity they deserve? That's what I am blessed to do every day".  

 Tracy worked with Seth Lederman, Franchise Advisor and Frannexus CEO, to determine the right business opportunity.

"The greatest value Seth and the Frannexus team offered throughout the process was in providing answers and insights around the important considerations like which financial business model is right for me. Should I look at a brick-and-mortar or an at-home business? How much and when will I break even? All of the answers to these great questions helped determine that franchising was right for me at this time in my life."

- Tracy Toomer-Couvson, Owner of CarePatrol Collin County Central

 At the end of the day, Tracy feels good about her decision to invest in a franchise. "I absolutely love this business, and I know I am in the right place, at the right time to be of service to a population that truly needs it! Here's to 2022!!"

Tracy's Tips for Would-Be Franchise Owners

#1 Do your research! "The first piece of advice I would offer is that you can never do enough research." 

#2 Talk to Franchisees. "Make sure you speak with Franchisees that have left recently. Why did they leave? How much were they earning by the end of their contract with the franchisor?"

#3 Dive into the Franchisor/Franchisee relationship. "It is like a marriage. Ask if they're happy with the franchisor and how their experience is different from what they expected?"

#4 Find out what positions are essential to hire. "If it is a business where you can work from home, ask other franchisees what positions were critical at the opening to the success of the business? Should you budget for an assistant?"

Click here to see if you have what it takes to own a franchise!

According to Fortune Business Insights, "the U.S. behavioral health market is projected to grow from $77.62 billion in 2021 to $99.40 billion in 2028". Mental health services continue growing at an incredible rate as State and Federal governments implement favorable policies.

One in five adults in America is diagnosed with a mental health condition every year. In addition, 46% of adults will match the criteria to be diagnosed with a mental health condition at some point in their lives. 50% of those individuals will develop it before the age of 14. With COVID finally easing, we are just beginning to see its effects on mental health across the nation. Treatment for anxiety and depression has increased significantly, putting a greater demand on mental health practitioners.

Currently, eight out of ten psychologists who specialize in the treatment of anxiety disorders report increased demand for treatment since the start of the pandemic, with an increase of 10% from just one year ago. Furthermore, the need for the treatment of depression has also increased by 12%. Other mental health conditions that appear to be on the rise include obsessive-compulsive disorders, sleep disorders, substance abuse, and addiction.

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COVID hit just two short years ago, turning lives upside down. It forced us to reevaluate what we took for granted and what we thought we wanted out of life. Things like work/life balance and happiness were not at the forefront of many individuals' minds two years ago. Today, however, attitudes have changed, and many are looking at their lives and realizing that there are more important things than working a nine-to-five job. 

According to Microsoft, at the beginning of 2020, 40% of workers were considering switching gears in their career to do something else, and since then, 4.4 million people have quit their jobs. Employees are looking to have it all. They want a career that provides them more freedom and a lifestyle that favors life more than work. Franchising is very attractive for those who desire freedom, flexibility, and wealth accumulation. Forecasters predict that the new post-pandemic mentality toward employment might lead to the biggest franchising boom in history.

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Like most cliches in life, the midlife crisis, and its accompanying career crisis, have a basis in reality. Research has shown that the midpoint of most people’s lives is a period of dissatisfaction and re-evaluation, particularly in terms of their careers. In fact, satisfaction with life often resembles a U—with the first third of life starting high, dipping to a low point during midlife, and then rising again as people approach retirement. But why?

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Remote and flexible working options during the pandemic have made many employees around the country think about the potential of starting down a new path. Franchise ownership is just one opportunity that has many excited about the prospect of accumulating wealth and enjoying more work/life balance. But how do you know what type of franchise matches your goals, strengths, and weaknesses? 

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Coming out of the pandemic, we have all developed a different perspective on what life is about and what makes us “happy.” As we delve into the ways that COVID has forever altered our vision of mental health and what makes us feel fulfilled, a lot of focus has turned to the issue of entrepreneurship and mental health. It would be intuitive to expect that starting a business comes with a whole lot of risk and stress. 

The first couple of years can be grueling and intense, which you might think could be the road to misery. But the research about entrepreneurship and positive mental health shows the exact opposite. Although there will always be some people who suffer from mental illness regardless of their career path or chosen work position, according to research, entrepreneurs enjoy more health and happiness on average than employees.

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Donuts have been around as long as apple pie and baseball, and Americans can’t seem to get enough. Donut stores' market share in the food industry is over $7 billion, with nearly 14,000 various businesses, and will continue to grow 5.47% in 2021. As we head into a post-pandemic economy, sales of donuts are forecasted to grow. If you are looking for a franchise opportunity, the Donut Experiment might be your ticket to financial freedom and wealth accumulation. Unlike other donut giants in the industry, there is still plenty of uncharted territory for owners to claim!

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Staying fit never goes out of style, and Americans are particularly drawn to group-based workout opportunities. One such activity that has gotten a lot of attention in recent years is pilates, thanks primarily to the interest of a whole host of public figures. Entertainers and athletes swear by the exercise, with everyone from Madonna to Jennifer Aniston, to soccer player Cristiano Ronaldo and Pittsburgh Steelers wide receiver Antonio Brown, touting pilates’ benefit. Created in 1926 by Joseph Pilates, the popularity of Pilates among fitness enthusiasts has skyrocketed in recent years, with spin-offs and adaptations popping up to the original 34 exercises. Today, the market for pilates studios continues to grow. Today’s market is worth $12.8 billion, and it is projected to have an annual growth rate of 11.7% through 2025. 

If that isn’t reason enough to consider a future as a pilates franchise owner, think about this: Currently, about 9 million Americans practice pilates. A BODYBAR pilates franchise can help you capitalize on that potential with a business that offers an anticipated return on your investment in less than three years, in addition to a predicted profit margin of 30%. And most studios achieve profitability in as little as three to six months.

Best of all, a BODYBAR pilates franchise doesn’t require you to have any fitness industry experience. All that is needed is a passion for fitness and a desire for a flexible, empowering career. Whether you are an existing business owner or have always dreamed of owning your own business, investing in a BODYBAR pilates franchise may be the answer you have been looking for to achieve your financial and business goals.

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Remodeling a home’s kitchen is at the top of many homeowner’s wish lists. According to research conducted by Statistica, the most popular reason given by 37% of homeowners for why they are finally embarking on this type of renovation is having the funds to do so, according to research conducted by Statistica. But this is not an inexpensive update. Houzz.com reported that the median amount homeowners spent in 2020 remained stable at $35,000.

With home improvement booming in general in 2020—spending grew by nearly 3% to $420 billion in 2020, per a recent study by Harvard University's Joint Center for Housing Studies (JCHS)—the time is now to get in on this lucrative franchise opportunity. Especially since researchers involved in that study expect the numbers to climb an additional 4% in 2021.

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By 2025, the worldwide market for all things beautifying will increase even more, to an estimated $758 billion.

According to a recent report, there are significant opportunities in this rapidly growing market for lash extensions. Lash extensions appear to impact mascara’s sale, with several major makeup collections not even including the once-beloved product in their initial offerings. CNN.com reported that between 2016 and 2019, sales of false lashes and related products (kits, glue, and applicators) increased by more than 80% to $313 million in annual sales. What’s more, lash extensions are excellent repeat business. According to The New York Beauty Institute (NYBI), the average lash extension customer will return to their preferred salon every four to six weeks for a new application. 

Savvy entrepreneurs understand the importance of seizing an opportunity of this magnitude. Now is the time to invest in a franchise with a premier position in this burgeoning industry, The Lash Lounge. 

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As we head into a recovery phase after the pandemic, many are considering the prospects of switching gears and trying something new. The only real way to start accumulating wealth is by going into business for yourself - but start-ups can be risky. A franchise like FocalPoint Business Coaching might be your ticket to financial stability and personal fulfillment.

According to statistics, business coaching has been an $11.6B industry just in 2021. The annualized market growth is somewhere around 1.2%, which means it is accelerating faster than the overall economy. The business coaching industry is the 9th ranked Educational Services industry and the 474th largest industry in the nation by market size. Factors driving the industry are a growing life cycle stage and an increasing number of households in the US making more than $100k.

Life coaching is currently the second-fastest growing industry around the globe and increasing annually 6.7%, with an estimate of nearly 8 million coaches presently practicing in the United States. And the demand for life coaches is anticipated to climb at a rate of almost 5.5%. The market value will reach $1.34 billion by the year 2022. 25% to 40% of Fortune 500 companies insist on executive coaching as part of their promotional opportunities for best performers and top earners.

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The average person is living much longer than they did just a decade ago - which is fantastic, but it is also putting some strain on families caring for their aging parents and loved ones. According to statistics, In-Home Senior Care Franchises totaled $12.4B in 2021, with a market growth of 6.5%. That means that the total market size of In-Home Care Franchises grew faster than any other business franchise overall. 

Another factor driving the need for In-Home Senior Care is an advanced push to move more patients from a hospital to home healthcare. The number of adults older than 65 will continue to grow steadily over the next decade due to advances in medical care and living standards. Senior care began its sector growth as far back as the 1960s and has grown substantially. As the government’s assistance with Medicare and a health campaign focused on awareness from the National Institute on Aging began to increase, so did the life expectancy of those living past 65 years old. 

Home healthcare is currently the most significant opportunity for the senior care franchise industry, be it medical care or non-medical care services. Non-medical assistance involves helping seniors with everyday living skills, chores, taking medication, and being a companion. ComForCare is one of the leading franchises for both medical and non-medical home-based senior care. Overall, the United States home care market is anticipated to grow to $225B by 2024, meaning there will be endless opportunities for those looking to enter the in-home care services market. AARP reports that the total senior population will increase by over 21% by 2050, which will only further increase the need for senior home care. 

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Address: 3400 N US 75-Central Expy 1000 Ste #110, Richardson, TX 75080
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