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The 2022 Franchise Boom is Coming

by Seth Lederman

Forecasters predict that the new post-pandemic mentality toward employment might lead to the biggest franchising boom in history.

COVID hit just two short years ago, turning lives upside down. It forced us to reevaluate what we took for granted and what we thought we wanted out of life. Things like work/life balance and happiness were not at the forefront of many individuals’ minds two years ago. Today, however, attitudes have changed, and many are looking at their lives and realizing that there are more important things than working a nine-to-five job. 

According to Microsoft, at the beginning of 2020, 40% of workers were considering switching gears in their career to do something else, and since then, 4.4 million people have quit their jobs. Employees are looking to have it all. They want a career that provides them more freedom and a lifestyle that favors life more than work. Franchising is very attractive for those who desire freedom, flexibility, and wealth accumulation. Forecasters predict that the new post-pandemic mentality toward employment might lead to the biggest franchising boom in history.

Growing Opportunities

When people think about buying a franchise, most assume that they need to be independently wealthy to buy-in. Over the past two years, while people were isolated at home, many could put extra money into their rainy-day fund to build up savings. In addition, the stock market has been going strong, and homeowners are experiencing a surge in the equity of their homes, all of which are factors that are helping those who didn’t think they could become business owners to realize their dream.

Most people looking to buy into a franchise typically use many resources such as a 401(k), individual retirement account (IRA), and personal savings combined to obtain financing. Others turn to friends, family, and outside investors to gain monetary support. The key to getting the funds necessary to buy into a franchise is researching the many available options and then picking and choosing which ones are the best for you early on instead of late in the process.

Real Estate

One industry that was severely affected by COVID was real estate. In terms of franchising, location is critical to the success of a brick-and-mortar establishment. Over the past two years, many franchisors have struggled to find affordable real estate in the right area to be profitable. But as we head into 2022, real estate opportunities are on the rise. With so many businesses having to close their doors during the pandemic, property availability is increasing around the nation. 

According to the Economic and Commercial Real Estate Outlook 2021-2022, landlords who are highly motivated to fill vacancies are willing to discount their properties. And it is predicted that the trend will continue in the post-COVID recovery phase. Innovative software is also helping franchisors pinpoint which sites are projected to be successful and which are not, making choosing the right property for maximum profitability much more precise.

Diversification Strategies

Veteran franchise investors and owners are in the process of diversifying their investment strategies. The chaos and economic turmoil of the past two years have made many reconsider investing. Nowhere is that more true than in the restaurant industry, where competition is fierce. 

The outlook for 2022 is optimistic for both franchisors and business startups. Those who are aggressive with their approach to growth and currently have a healthy base are slated to be the most profitable after the pandemic. At the same time, other franchises that have enjoyed success in the past are considering exiting the market. That leaves many locations available for people to scoop up and add to their growing multi-unit portfolio for maximum growth. 

Entrepreneurs interested in new opportunities are experiencing a wealth of options for new business ventures, so now is the time for franchisors to shine and communicate the value of their franchises. Owners also need to plan for and support expeditious growth, or they may fail to provide the support and scalability for rapid growth that is highly attractive to investors.

Frannexus Can Help

As we head into 2022, the economy is still uncertain. However, one thing is sure: many workers who were once engaged in the nine-to-five rigors of a career want a change and a better work/life balance. Franchising is an excellent way to accumulate wealth and enjoy more flexibility and freedom, which is why many forecasters believe that it will experience a significant influx of investors who are looking to start down a new path. 

If you are ready to begin a new venture and have put money aside for investing, then a franchise might be the best diversification option for both the near and long-term future. At Frannexus, we help take the guesswork out of buying a franchise. We can help pinpoint opportunities with the greatest likelihood of success and happiness. Contact us today, and let’s get started!

DISCOVER A BETTER WAY TO EARN WHILE LIVING

Profits are Better Than Wages

Tired of putting in hours of hard work while someone else benefits? You can earn money in a way that fits your lifestyle rather than the other way around.

In “Profits are Better Than Wages”, experienced franchise advisor, Seth Lederman answers the “how” and “why” of going into business for yourself.

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Searching for the right franchise opportunity is like looking for a needle in a haystack. If you want to search smarter, not harder, check out the franchising insights and knowledge to get you there faster.

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Assessments

What kind of franchise business will match your skills, experience, passions and even more important...your personality? Answering these questions now, will save you time and grief during your search.

Industry Guides

Learn about the various franchise industry segments, from Home Services to Beauty, and more. With nearly 4000 available franchise opportunities, understanding the pros and cons of the industries is crucial for a successful franchise search.

Events

Having helped hundreds of people get into business ownership through franchising, we are in a unique position to educate prospective franchise investors.

How-To Articles

On our quest to share the best in franchise information, we've developed a series of How-To articles with practical advice to move you forward in your franchise search.

Videos

View our collection of educational franchise videos for large investors and first-time entrepreneurs.

Blog

The FranBlog is a trusted digital publication, providing news and information that entrepreneurs and franchise investors want.

LEARNING CENTER
Basics

Are you sick of the 9-5 grind and actively looking for alternatives? Start with the basics of going into business for yourself.

Intermediate

Searching for the right franchise opportunity is like looking for a needle in a haystack. If you want to search smarter, not harder, check out the franchising insights and knowledge to get you there faster.

Advanced

You've decided to explore franchise ownership. Now, making it a reality with tips for vetting, funding and minimising the risk of your franchise investment.

Help Center

Do you have questions about investing in a franchise? Check out our comprehensive help center for answers. If you don't find what you're looking for, submit a question and our team will get back to you.

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