Get Ready for Summer
Get Ready for Summer: Why Now’s the Time to Own a Fitness Franchise by Seth Lederman “Physical fitness is not only one of the most important keys to a healthy body, it is the basis of dynamic and creative intellectual activity.” – John F. Kennedy Summer is...
The Future is Now: How AI is Transforming Franchising
The Future is Now: How AI is Transforming Franchising by Seth Lederman Artificial Intelligence (AI) is no longer a distant dream; it is rapidly becoming a cornerstone of most businesses, including franchising. From enhancing customer experiences to streamlining...
21st Century Digital Franchising
21st Century Digital Franchising by Seth Lederman Digital marketing is transforming the franchising landscape. Historically, franchising has relied on local marketing, face-to-face interactions, and word-of-mouth. But thanks to the digital age, a seismic shift is...
Five Steps to Avoid a Bad Franchise
Five Steps to Avoid a Bad Franchise by Seth Lederman Like everything in life, the world of franchising has good and bad aspects. Reckless franchisors can wreak havoc on the lives of franchisees in various ways, potentially leading to financial ruin, emotional...